Madonna makes millions from Hard Candy album ads
According to recent reports, the sex-symbol icon is earning millions from her new album ‘Hard Candy’, before it’s even been released! The famed starlet has signed contracts with such companies as Vodafone, Unilever and Fuji. The brands will be using Madonna’s music to sell their respected products.
Hairspray, mobile phones and other item sales will benefit immensely from the Pop celebrities endorsement.
The editor of Campaign, Clair Beale, had the following to say of Madonna’s latest commitment: “These deals prove that Madonna is the most marketing-savvy musician in the world. She’s a case study of what great marketing is. Using advertisements to promote a new single in advance of its release is very shrewd indeed.” Now, whether her music is as good as marketing strategies, still remains to be seen!
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